Hera

The Conversion Collection
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  • CC 01
  • CC 02
CC01 CC01
CC02 CC02
  • CC 01 – The CoatBag

    The CoatBag is a reversable unisex coat that you can transform into a bag.

    The problem of what to do with your things while enjoying concerts, going out dancing or strolling around in stores or galleries can be solved by changing your coat into a bag. You are free of wearing your coat in the process and meanwhile you can place your mittens, scarf, hat, purse etc. into the bag.

    In the summertime the CoatBag can be used as a bag to carry food and beverages on the way to the beach or garden. When it becomes colder later in the evening one can convert the bag and put on the coat, perhaps along with other garments like a cardigan or scarf stashed away in the bag.

    Additionally the CoatBag can be worn in various length and styles and the double version can be reversed inside-out for a new color, pattern or texture.

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  • CC 02 – TopDressSkirtScarf

    The TopDressSkirtScarf can be used in various ways as a dress but also as a top, scarf or skirt as the name indicates. CC02 is designed with the idea in mind to waste no material, so a minimal amount of fabric was thrown a way in the making. It is now available in black or green silk and black or grey jersey.

Hera © 2011
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The Conversion Collection

The Conversion Collection is a non-seasonal collection, created for conversion. The focus is on appealing designs, minimal waste and multi-functionality. The idea is to re-use the same designs infinitivally but change the color, texture and ornaments for each item. Additionally you have the option of personalizing your own item by choosing colors and fabric available each time.

Ágústa Hera Harðardóttir was born at 8am in Reykjavík on 08.08.78. All the ‘eights’ in this birth date have developed into a peculiar love for the number 8. The shape, which also appears in the logo, makes out the infinity symbol , which is a number greater than any assignable quantity or countable number. Consequently these numbers/shapes are some of the main drivers of inspiration. Grrr8!

Hera graduated as a fashion designer in 2005 and then co-started clothing label ‘address’. After graduating with a BA (honors) from De Montfort University, she is now finishing a Masters degree in Organizational Innovation & Entrepreneurship at Copenhagen Business School together with working on the Conversion Collection since 2008.

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Contact

  • e: info@agustahera.com
  • t: +354 770 0208
    • webdesign: Darri & Raggi